Hybrid
Business
Kentucky
Fried Chicken (KFC)
·
Hybrid
Business
·
Introduction Of Kentucky Fried Chicken or KFC CV
·
History
of Kentucky Fried Chicken(KFC)
·
Founder
Of KFC and he’s Early Life
·
Marketing
Plan
·
KFC S.W.O.T
Analysis
·
Marketing
Objectives
·
Marketing
Mix
·
DESIGN
ELEMENTS OF KFC LOGO
·
Endorser
of KFC
·
Advantage
and Disadvantage OF a Franchising
·
Products
·
Advertising
·
Opinion
I.
Hybrid Business
A hybrid business is a
type of business operation that functions with the use of multiple means of
reaching clients. There are two common uses of this term to describe slightly
different approaches to the business model. One involves a company choosing to
make use of alternative selling methods alongside maintaining a brick and
mortar location that customers can visit. A slightly different approach
involves diversifying the operation of the company to include related companies
that serve different sectors of the marketplace.
One of the older
examples of a hybrid business would involve a company that chose to operate
concurrent operations geared toward meeting the needs of two or more consumer
markets. In many cases, consumers who are attracted to one set of products will
also have use for the goods and services offered by the companion operation.
For example, a company may operate a string of family-style restaurants, while
also marketing a line of branded sauces, condiments and other food items that
are associated with those restaurants. The end result is the ability to not
only attracts customers who want to dine out, but also tap into the market of
consumers who need certain products in order to prepare tasty meals at home.
A more
contemporary concept of a hybrid business involves the efforts of a company to
market its core products in multiple settings. A business model of this type
may involve the operation of a brick and mortar retail location while also
maintaining an online store, and using catalog sales to generate orders by way
of the post. Typically, the hybrid business will maintain its own warehouses as
the means to manage the orders that come in from the online store as well as
the orders received through the mail. In some cases, this brick and mortar back
end function may be outsourced to order fulfillment services as one way to keep
general operating expenses as low as possible.
One of the
benefits of a hybrid business is that there is an opportunity to reach more
customers, which in turn means the potential to generate additional revenue.
While this type of operation can become somewhat complex, the ability to
establish a presence in more than one market means the business is less
vulnerable to adverse circumstances that may occur from time to time in either
of those markets. In the event that one means of reaching clients begins to
lose ground, there is a good chance that the alternative strategies in place
will see some sort of increase, allowing the company to remain financially
viable.
I.
Introduction Of Kentucky Fried Chicken or KFC
Kentucky Fried Chicken (KFC)
is a fast food restaurant chain that specializes in fried chicken and is
headquartered in Louisville, Kentucky, United States. It is the world's second
largest restaurant chain (as measured by sales) after McDonald's, with almost
20,000 locations globally in 123 countries and territories as of December 2015.
The company is a subsidiary of Yum! Brands, a restaurant company that also owns
the Pizza Hut and Taco Bell chains.
KFC was founded
by Harland Sanders, an entrepreneur who began selling fried chicken from his
roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders
identified the potential of the restaurant franchising concept, and the first
"Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC
popularized chicken in the fast food industry, diversifying the market by
challenging the established dominance of the hamburger. By branding himself as
"Colonel Sanders", Harland became a prominent figure of American
cultural history, and his image remains widely used in KFC advertising.
However, the company's rapid expansion overwhelmed the aging Sanders, and, in
1964, he sold it to a group of investors led by John Y. Brown, Jr. and Jack C.
Massey.
KFC was one of
the first American fast food chains to expand internationally, opening outlets
in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s. Throughout
the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went
through a series of changes in corporate ownership with little or no experience
in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor
Heublein, who were taken over by the R.J. Reynolds food and tobacco
conglomerate, who sold the chain to PepsiCo. The chain continued to expand
overseas, however, and in 1987 KFC became the first Western restaurant chain to
open in China. The chain has since expanded rapidly in China, which is now the
company's single largest market. PepsiCo spun off its restaurants division as
Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original
product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11
herbs and spices. The constituents of the recipe represent a notable trade
secret. Larger portions of fried chicken are served in a cardboard
"bucket", which has become a well-known feature of the chain since it
was first introduced by franchisee Pete Harman in 1957. Since the early 1990s,
KFC has expanded its menu to offer other chicken products such as chicken
fillet burgers and wraps, as well as salads and side dishes, such as French
fries and coleslaw, desserts, and soft drinks, the latter often supplied by
PepsiCo. KFC is known for its former and current slogan "Finger Lickin'
Good", which was replaced by "Nobody does chicken like KFC" and
"So good" in the interim.
I.
History of Kentucky Fried Chicken(KFC)
Harland Sanders was
born in 1890 and raised on a farm outside Henryville, Indiana (near Louisville,
Kentucky).[4] When Sanders was five years old, his father died, forcing his
mother to work at a canning plant.[5] This left Sanders, as the eldest son, to
care for his two younger siblings.[5] After he reached seven years of age, his
mother taught him how to cook.[4] After leaving the family home at the age of
13, Sanders passed through several professions, with mixed success.[6] In 1930,
he took over a Shell filling station on US Route 25 just outside North Corbin,
Kentucky, a small town on the edge of the Appalachian Mountains.[7] It was here
that he first served to travelers the recipes that he had learned as a child:
fried chicken and other dishes such as steaks and country ham.[7] After four
years of serving from his own dining room table, Sanders purchased the larger
filling station on the other side of the road and expanded to six tables.[8] By
1936, this had proven successful enough for Sanders to be given the honorary
title of Kentucky colonel by Governor Ruby Laffoon.[9] In 1937 he expanded his
restaurant to 142 seats, and added a motel he purchased across the street,
naming it Sanders Court & Café.[10]
Sanders was
unhappy with the 35 minutes it took to prepare his chicken in an iron frying
pan, but he refused to deep fry the chicken, which he believed lowered the
quality of the product.[11] If he pre-cooked the chicken in advance of orders,
there was sometimes wastage at day's end.[4] In 1939, the first commercial
pressure cookers were released onto the market, mostly designed for steaming
vegetables.[12] Sanders bought one, and modified it into a pressure fryer, which
he then used to fry chicken.[13] The new method reduced production time to be
comparable with deep frying, while, in the opinion of Sanders, retaining the
quality of pan-fried chicken.[11]
In July 1940,
Sanders finalized what came to be known as his "Original Recipe" of
11 herbs and spices.[14] Although he never publicly revealed the recipe, he
admitted to the use of salt and pepper, and claimed that the ingredients
"stand on everybody's shelf".[15] After being recommissioned as a
Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress
the part, growing a goatee and wearing a black frock coat (later switched to a
white suit), a string tie, and referring to himself as "Colonel".[15]
His associates went along with the title change, "jokingly at first and
then in earnest", according to biographer Josh Ozersky.[16]
Harland Sanders
in character as "The Colonel
The Sanders Court
& Café generally served travelers, so when the route planned in 1955 for
Interstate 75 bypassed Corbin, Sanders sold his properties and traveled the US
to franchise his chicken recipe to restaurant owners.[17] Independent
restaurants would pay four (later five) cents on each chicken as a franchise
fee, in exchange for Sanders' "secret blend of herbs and spices" and the
right to feature his recipe on their menus and use his name and likeness for
promotional purposes.[18] In 1952 he had already successfully franchised his
recipe to his friend Pete Harman of South Salt Lake, Utah, the operator of one
of the city's largest restaurants.[19]
Don Anderson, a
sign painter hired by Harman, coined the name "Kentucky Fried
Chicken".[20] For Harman, the addition of KFC was a way of differentiating
his restaurant from competitors; a product from Kentucky was exotic, and evoked
imagery of Southern hospitality.[20] Harman trademarked the phrase "It's
finger lickin' good", which eventually became the company-wide slogan.[18]
He also introduced the "bucket meal" in 1957 (14 pieces of chicken,
five bread rolls and a pint of gravy in a cardboard bucket).[21] Serving their
signature meal in a paper bucket was to become an iconic feature of the
company.[21]
By 1963 there
were 600 KFC restaurants, making the company the largest fast food operation in
the United States. [17] KFC popularized chicken in the fast food industry,
diversifying the market by challenging the established dominance of the
hamburger. [22]
In 1964, Sanders
sold the company to a group of investors led by John Y. Brown Jr. and Jack C.
Massey for US$2 million (around US$15 million in 2013).[9] The contract
included a lifetime salary for Sanders and the agreement that he would be the
company's quality controller and trademark.[23] The chain had reached 3,000
outlets in 48 different countries by 1970.[24] In July 1971, Brown sold the
company to the Connecticut-based Heublein, a packaged food and drinks
corporation, for US$285 million (around US$1.6 billion in 2013).[25] Sanders
died in 1980, his promotional work making him a prominent figure in American
cultural history.[22] By the time of his death, there were an estimated 6,000
KFC outlets in 48 different countries worldwide, with $2 billion of sales
annually.[26]
In 1982,
Heublein was acquired by R. J. Reynolds, the tobacco giant. [21] In July 1986,
Reynolds sold KFC to PepsiCo for $850 million (around US$1.8 billion in
2013).[27] PepsiCo made the chain a part of its restaurants division alongside
Pizza Hut and Taco Bell.[28] The Chinese market was entered in November 1987,
with an outlet in Beijing.[21]
In 1991, the KFC
name was officially adopted, although it was already widely known by that
initialism.[29] Kyle Craig, president of KFC US, admitted the change was an
attempt to distance the chain from the unhealthy connotations of
"fried".[30] The early 1990s saw a number of successful major
products launched throughout the chain, including spicy "Hot Wings"
(launched in 1990), popcorn chicken (1992), and internationally, the
"Zinger", a spicy chicken fillet burger (1993).[31] By 1994, KFC had
5,149 outlets in the US, and 9,407 overall, with over 100,000 employees.[32] In
August 1997, PepsiCo spun off its restaurants division as a public company
valued at US$4.5 billion (around US$6.5 billion in 2013).[33] The new company
was named Tricon Global Restaurants, and at the time had 30,000 outlets and
annual sales of US$10 billion (around US$14 billion in 2013), making it second
in the world only to McDonald's.[34] Tricon was renamed Yum! Brands in May 2002.
[35]
By 2015, the
company was struggling, having lost business to other retailers and being
surpassed by Chick-fil-A as the leading chicken retailer three years
previously. To combat this, the company launched a new initiative with a plan
to revamp its packaging, decor and uniforms, as well as expanding its menu.
Additionally, beginning in May 2015, a new series of advertisements was
launched featuring Darrell Hammond as Colonel Sanders. [36] Subsequently, in a
planned rotation of actors, Norm Macdonald, Jim Gaffigan, George Hamilton and
Rob Riggle portrayed Sanders in similar ads through the fall of 2016.
I.
Founder Of KFC and he’s Early Life
Colonel Harland Sanders Colonel Sanders are best known for creating a
fried chicken recipe that would become the world's fast-food chicken chain,
Kentucky Fried Chicken.
Colonel Harland
Sanders was born on September 9, 1890, in Henryville, Indiana. At the age of
40, Sanders was running a popular Kentucky service station that also served
food—so popular, in fact, that the governor of Kentucky designated him a
Kentucky colonel. Eventually, Sanders focused on franchising his fried chicken
business around the country, collecting a payment for each chicken sold. The
company went on to become the world's largest fast-food chicken chain, Kentucky
Fried Chicken. Sanders died in Louisville, Kentucky, on December 16, 1980
Early
Life and Career
Best known for
founding the fast-food chain Kentucky Fried Chicken, Colonel Harland David
Sanders was born on September 9, 1890, in Henryville, Indiana. After his father
died when he was 6 years old, Sanders became responsible for feeding and taking
care of his younger brother and sister. Beginning at the age of 10, he held
down numerous jobs, including farmer, streetcar conductor, railroad fireman and
insurance salesman.
At age 40,
Sanders was running a service station in Kentucky, where he would also feed
hungry travelers. Sanders eventually moved his operation to a restaurant across
the street, and featured a fried chicken so notable that he was named a
Kentucky colonel in 1935 by Governor Ruby Laffoon.
Kentucky
Fried Chicken is Born
After closing
the restaurant in 1952, Sanders devoted himself to franchising his chicken
business. He traveled across the country, cooking batches of chicken from
restaurant to restaurant, striking deals that paid him a nickel for every
chicken the restaurant sold. His first franchise sale went to Pete Harman of
Salt Lake City. In 1964, with more than 600 franchised outlets, he sold his interest
in the company for $2 million to a group of investors.
Kentucky Fried
Chicken went public in 1966 and was listed on the New York Stock Exchange in
1969. More than 3,500 franchised and company-owned restaurants were in
worldwide operation when Heublein Inc. acquired KFC Corporation in 1971for $285
million. KFC became a subsidiary of R.J. Reynolds Industries, Inc. (now RJR
Nabisco, Inc.), when Heublein Inc. was acquired by Reynolds in 1982. KFC was
acquired in October 1986 from RJR Nabisco, Inc. by PepsiCo, Inc., for
approximately $840 million.
C. Later
Years
Marketing Plan
There is great
trend of fast food, which is increasing day by day and huge number of people
spends their amount on this food. This fast food is becoming popular due to
quality of ingredients, and convenience for the people. There are various other
giants in the field, which can be great for this fast food chain, as they are
also going to spread their business across the world and they are introducing
new taste and maintain the healthy and wholesome food among the people.
KFC is the
specialist in fried chicken and it has set up over 17,000 restaurants and
outlets in about 105 countries of the world to provide the fast food to its
lovers. This fast food chain earns about $6 billion in a year and it is
considered the second best global fast food brand and it is now tapping in the newly
emerging economies of the world, where the people working in the industrial and
corporate sector, welcome its arrival. This global brand has the diverse and
consistently changing work force and it has to meet different challenges while
operating its business at the international level. The brand is now looking to
expand its services in some other countries and introduces new taste in fried
chicken to the local customers.
II.
KFC
S.W.O.T Analysis
KFC
Strength
• KFC has
introduced the HALAL chicken in its menu.
• KFC needs to
improve the sale of HALAL chicken as there is more space for the provision of
HALAL chicken to its customers.
• KFC is the
third fast food brand of UK with the provision of list of calorie contends in
food.
• KFC has
introduced its 11 herbs recipe, which has made their trademark strong.
• KFC is
considered the highest fried chicken restaurants, which has the original recipe
and huge variety in its menu.
• Due to HALAL
chicken, the brand is becoming popular not only in Muslim communities of
various countries but also in all Muslim countries across the world
KFC
Weaknesses
• The brand has
to face the lack of building of relationships with employees, who are unskilled
and young.
• KFC only deals
in fried chicken.
• There is lack
of strong marketing efforts in the brand.
• The brand
faces the high employee turnover, which affects its business.
• Negative
publicity about brand affects their provision of fried chicken.
KFC
Opportunities
• The brand
should focus on healthier food to get more demand.
• The brand
should start home meal delivery to its clients.
• The online
services should be introduced to get orders.
• The provision
of HALAL chicken, which can increase the number of customers in Muslim
communities.
• The brand
needs to maintain the standard of cleanliness and service.
• The brand
introduces more varieties in its menu to ensure healthier choices.
• The brand can
also start the burger business along with its traditional business.
KFC
Threats
• The risk of
bird flu can affect the sale of this business.
• There are
various competitors in the market, which can be great threat for this business.
• There is trend
of vegetarian among the people.
• The fast food
chain has limited market share.
III.
Marketing Objectives
KFC is the leading food chain in the world, which is going to spread its
business in various other countries. This food chain industry wants to provide
such facilities to its clients with the provision of fresh and healthy food,
which can meet their requirements and also take less time to serve them.
Marketing
Segmentation
KFC was started
with the mission to provide healthy food to such people, who are working in
multiple shifts and they have no time to cook their foods. The customers buy these
foods from there and they their lunch in short time and reach to their next
duty. The office workers and the daily labor, which have no time, they can get
benefit from this food chain and they can buy this healthy and nutritious food
from there.
Target
marketing
KFC is now
providing its facilities across the world in the urban and industrial, where
the people have no time to wait for their lunch and they have to reach at their
other work. The company is providing the wholesome food with fine quality food
products in it. In the emerging market, the industrial activities are now in
full swing and the people find it difficult to do their lunch so they look for
the suitable food chain to do their lunch.
Product
Differentiation & Positioning
KFC is the
leading food chain, which is the market leader in providing the quality food
products to the clients in short time. The people can visit there and they can
get this food item at very reasonable rate and they complete their lunch in
short time and reach to their destinations, the food chain is making its sound
position as in the industrial and business, there is not time with the workers
and business and they have to rely over the food items of this food chain.
IV.
Marketing Mix
Place
KFC has
established its food chain branches in all big cities of the world. The clients
can find the big food chain branch near their home in the big city and they can
go there to buy the wholesome food from there. The company is now spreading its
more branches in some other countries and also tapping the new emerging
economies of the world for the provision of their food items there.
Price
The food items
of this food chain are provided to the clients at the reasonable rates and they
can afford to buy these foods. The brand has provided such food items to the
common people, who cannot afford to buy the expensive food and do their lunch.
These food items are prepared keeping in view their financial capacity and also
provide the healthy food to meet their requirements.
Promotion
The
advertisement policy of the brand is wonderful and it can bring the customers
closer to this brand. The complete information about the food products is also
provided to the clients in their website and they need to promote it so that
they can increase their customer base in different countries and earn more
revenue on the sale of their food products.
Marketing
Strategy
KFC provides not
only healthy food items to the clients but also keeps their rates very low,
which can meet the demands of the clients. The food chain is going to maintain
its taste and the quality of service, which can help them in earning more and
more revenue on its food products. With the setting up of more branches of the
food chain, it wants to enhance its business in some other urban areas, where
they can have more clients, to enjoy with the food of this brand.
Return
on Investment
When
KFC provides its fast food to its clients, they have to buy and does some other
expenses on the preparation of the food. The brand has to meet with the labor
cost, which is varied from one country to other and the taxation is also
incurred in it. The different recipes of this brand can help to grow its
business and it can increase its sale in different fried chicken items. The
good quality fast food can help to return back the investment and it earns
profit on its products and services.
SOURCE: http://marketingdawn.com/marketing-plan-of-kfc/
I.
DESIGN ELEMENTS OF KFC LOGO
The colonel has always been a distinctive
feature of the KFC logo. His face previously had a more serious look but over
time, it has been made more friendly. The use of red color has contributed significantly
to the bold and lively appearance of the emblem.
Shape
and Color of the KFC Logo:
The company name
“Kentucky Fried Chicken” was altered to the abbreviation “KFC” from the early
1990s an attempt to retreat from the fatty connotation of the word “fried”. The
KFC logo signifies the founder of KFC, Colonel Sanders. The company has
maintained an outstandingly consistent visual identity, while preserving the
determining components of Colonel’s face and accommodating the visual shifts of
the fast food industry.
The KFC logo has
undergone several overhauls, with the earliest one featuring Colonel visage for
the first time, being designed in 1952. In 1978, a new logo was introduced with
a slight change of typeface. In 1991 the company unveiled a new logo with the
abbreviation “KFC” as a measure to distinguish the restaurant as a healthier
eating choice. This logo, however, was overhauled and simplified yet again in
1997.
In April 2007,
the company unveiled a brand-new logo which displayed the Colonel wearing a red
cook’s apron instead of his white suit jacket. The new KFC logo, designed by
San Francisco-based Tesser, featured brighter colors and a more distinctive and
friendlier visage of the founder, while retaining his definitive black bow tie,
glasses and goatee.
The smiling
Colonel is displayed against a red background that equates his red apron, with
the company name in black thick inscription below his chin. The emblem has
dynamism, depth and dimension, without falling back to shading, strongly
indicating the fact that a well-conducted arrangement of shapes can convey the
intended message more directly and clearly as compared to any detail of
shading.
I.
Endorser of KFC
Kapamilya young
heartthrob Daniel Padilla obviously has the looks, the talent, and the
opportunities. With numerous endorsement deals, a high-rating television show,
a chart-topping album and the title of ‘hottest’ tween heartthrob in the
industry, he definitely wants for nothing. From all these, some may get the
impression that he probably gets most everything served on a silver platter.
Not so fast on
that verdict though, because Daniel Padilla credits his mother, former actress
Karla Estrada, for bringing him up to be a streetwise individual.
“As a kid, I
could’ve taken the school bus but I preferred walking with my friends or taking
the tricycle going to school,” Daniel Padilla said. “It was more economical and
we saved up on the transportation fare.”
Daniel Padilla,
even at his very young age, believes in being streetwise on many things despite
having a steady stream of gigs and projects coming his way. “I know how hard it
is to earn a living these days,” he said. “I would never go on a spending spree
just because I’m already earning. I continue to consult my mother on finances
and I always think over planned purchases many times over before acting on it.”
Daniel Padilla also
knows how to truly impress a girl without being too much of a spendthrift.
“While a girl might be blown away by a really expensive gift, I believe that
they equally value the creative, thoughtful gifts that have nothing to do with
the amount on the price tag.” He added that he especially likes giving small
things that he himself made to a girl he likes, which has even included singing
or writing her a song. “It’s the things that money can’t buy which sometimes
mean more and stay longer in her or your friends’ memories,” he said.
This smart
practicality makes Daniel Padilla the perfect face for KFC Streetwise. He also
happens to be the very first celebrity endorser of the premiere fast-food chain
here in the Philippines.
“I’m a
self-confessed KFC fan and I can no longer remember the first time I tasted KFC
Chicken,” Daniel Padilla said. “It remains my ultimate favorite. I don’t think
I have ever visited KFC without asking for a KFC Chicken Original Recipe.”
KFC Streetwise
is the answer to young people’s long-time challenge of having a good meal
without spending too much. The menu includes mouthwatering and filling choices
of KFC Crispy Fries, Mashed Potato, Mushroom Soup and Brownies – each one for
only Php 20.00.
“KFC has always
been committed to providing consumers with quality food made with the freshest
ingredients,” said Natalie Perez, Marketing Director of KFC Philippines. “With
KFC Streetwise, we are able to give people from all walks of life the choice
for so good and so real food without breaking their wallets.”
Aside from the
Php 20.00 Streetwise line, KFC Streetwise also gives groups of friends the so
good times to enjoy a meal with its Streetwise Box (six pieces of chicken for
Php 299.00) and Streetwise Bucket Meal (6 pieces chicken, 3 rice, 3 regular
Fixins and 3 regular drinks).
I.
Advantage and Disadvantage
OF a Franchising
Advantage
One of the biggest advantages of
opening a restaurant franchise is that the product has already been developed
and tested. Many companies are starting to spend millions of dollars developing
and testing their products. Traditional restaurants spend money to test the
market and determine its niche. With a franchise, this has already been done
for you.
Having a franchise also means you
have instant credibility with established brand name, you do not have to worry
about building the brand, which can take years for a restaurant traditional.
The business franchise that you can provide financial and marketing assistance
to help start the business. You will also have a network of contacts to get
supplies and products at low prices available to you. Most franchises have some
kind of marketing strategy and can provide you with advertising and marketing
materials for you.
Disadvantages
Perhaps
the number one disadvantage to open a restaurant franchise is that you need a
lot of money. The costs to open a franchise are typically several hundred or
thousands of dollars.There may be a high fee for the franchise as well,
depending on the type of restaurant you want to open. Many franchises charge a
fee and royalties on all sales you make, and many restaurants require you to
contribute money to a fund marketing and advertising to support local
advertising and / or national.
If
a franchise decides to go for a bigger change, or as a corporate brand identity
change, you can upgrade your facilities you require and signage, all this in
your pocket. You have no creative vote on what to do with the menu, corporate
identity or brand strategy. Another disadvantage to open a restaurant franchise
is that you always have to respond to the business owner and a franchise can be
eliminated if you have problems with sales. Also, if the franchisor goes out of
business, you will do well.
I.
The Products
KFC's core
product offering is pressure fried, on-the-bone chicken pieces seasoned with
Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices.
The product is typically available in either two or three piece individual
servings, or in a family size cardboard bucket, typically holding between 6 and
16 chicken pieces. Poultry is divided into 9 different cuts (2 drumsticks, 2
thighs, 2 wings, 1 keel, and a backbone based breast cut divided into 2
pieces).[138] The product is hand-breaded at individual KFC outlets with wheat
flour mixed with seasoning in a two- to four-minute process.[51][133]
KFC Breakfast
Coffee Cup in KFC Dhaka It is then pressure fried for between seven and ten
minutes (the timing differs between countries) in oil at 185 degrees Celsius.[51][139][140]
Following this, the chicken is left to stand for 5 minutes in order for it to
sufficiently cool before it is placed in the warming oven.[51] It is KFC policy
to discard chicken if it has not been sold within 90 minutes, in order to
ensure freshness.[51] The frying oil varies regionally, and versions used
include sunflower, soybean, rapeseed and palm oil.[48] A KFC executive stated
that the taste of the chicken will vary between regions depending on the oil
variety used, and whether the chicken has been corn-fed or wheat-fed.[48]
As well as its core chicken on the bone offering, KFC's major products include chicken burgers (including the Zinger and the Tower burgers); wraps ("Twisters" and "Boxmasters"); and a variety of finger foods, including crispy chicken strips and hot wings.[141][142] Popcorn Chicken is one of the most widely available KFC products, and consists of small pieces of fried chicken.[143] In some locations, chicken nuggets are also sold.[144]. KFC adapts its menu internationally to suit regional tastes, and there are over three hundred KFC menu items worldwide.[47] Some locations, such as the UK and the US, sell grilled chicken.[145][146] In predominantly Islamic countries, the chicken served is halal.[51] In Asia there is a preference for spicy foods, such as the Zinger chicken burger.[147] Some locations in the US sell fried chicken livers and gizzards.A small number of US outlets offer an all-you-can-eat buffet option with a limited menu.
In multiracial Malaysian
markets, KFC also has different limited-time products to cater to different
festive seasons such as Ayam Kicap Meletup for Eid al-Fitr seasons and Golden
Treasures for Chinese New Year in 2015.
A number of
territories, such as Japan, Jamaica, Trinidad, Barbados, Ecuador and Singapore
sell fried seafood products under the "Colonel's Catch" banner.[150]
In Jamaica, what was originally a seasonal offering for the Lent period was
expanded to a year-round offering from 2010.[151]
Value menu items
are sold under the "Streetwise" name in locations such as
Canada.[152] Side dishes often include French fries, coleslaw, barbecue baked
beans, corn on the cob, mashed potato, bread rolls and American biscuits.[153]
Salads include the bean salad, the Caesar salad and the garden salad.[154] In a
number of territories, KFC sell onion rings.[155] In Asia, rice based side
dishes such as congee are often sold.[65] In Malaysia, chicken meatball soup is
sold. In the US and Greece, potato wedges are sold instead of French
fries.[156]
McCormick &
Company is KFC's largest supplier of sauces, seasonings and marinades, and is a
long-term partner in new product development.[133]
Due to the
company's previous relationship with PepsiCo, most territories supply PepsiCo
products, but exceptional territories include Barbados, Greece, New Zealand,
the Philippines, Romania, South Africa, and Turkey, which stock drinks supplied
by The Coca-Cola Company, and Aruba, which stocks RC Cola from the Cott
Corporation.[157][158][159][160] In Peru, the locally popular Inca Kola is
sold.[161] In a number of Eastern European locations and Portugal, beer is
offered, in addition to soft drinks.[162][163][164]
Launched in
2009, the Krusher/Krushem range of frozen beverages containing "real
bits" such as Kit Kat, Oreo and strawberry shortcake, is available in over
2,000 outlets.[165] Egg custard tart is a popular dessert worldwide, but other
items include ice cream sundaes and tres leches cake in Peru.[166]
In 2012, the
"KFC am" breakfast menu began to be rolled out internationally,
including such items as pancakes, waffles and porridge, as well as fried
chicken.
11 herbs and spices
KFC Original Recipe fried chicken
Sanders' Original
Recipe of "11 herbs and spices" is one of the most famous trade
secrets in the catering industry.[168] The recipe is not patented, because
patents eventually expire, whereas trade secrets can remain the intellectual
property of their holders in perpetuity.[169]
A copy of the
recipe, signed by Sanders, is held inside a safe inside a vault in KFC's
Louisville headquarters, along with eleven vials containing the herbs and
spices.[131][170] To maintain the secrecy of the recipe, half of it is produced
by Griffith Laboratories before it is given to McCormick, who add the second
half.[171]
In 1999, a
couple who bought the house formerly occupied by Colonel Sanders found
scribbled notes of purportedly the secret recipe. Initially KFC wanted to file
a lawsuit against the couple to stop an auction of the notes, but by early
2001, it dropped the lawsuit, claiming the scribbled notes are "nowhere
close" to the original recipe.[172]
Joe Ledington of
Kentucky, a nephew by marriage of Colonel Sanders, claimed to have found a copy
of the original KFC fried chicken recipe on a handwritten piece of paper in an
envelope in a scrapbook. In August 2016, Chicago Tribune staffers conducted a
cooking test of this recipe and claimed after a few attempts that, with the
addition of MSG favor-enhancer, Ac'cent, they produced fried chicken which
tasted "indistinguishable" from the chicken they purchased at
KFC.[173]
I.
Advertising
Colonel Sanders
was a key component of KFC advertising until his death in 1980. Despite his death,
Sanders remains a key symbol of the company as an "international symbol of
hospitality".[176] Early official slogans for the company included
"North America's Hospitality Dish" (from 1956) and "We fix
Sunday dinner seven nights a week".[177][178] The "finger lickin'
good" slogan was used from 1956, and went on to become one of the
best-known slogans of the 20th century.[179] The trademark expired in the US in
2006.[180] The first KFC logo was introduced in 1952 and featured a
"Kentucky Fried Chicken" typeface and a logo of the Colonel.[181]
Advertising
played a key role at KFC after it was sold by Sanders, and the company began to
advertise on US television with a budget of US$4 million in 1966.[182] In order
to fund nationwide advertising campaigns, the Kentucky Fried Chicken
Advertising Co-Op was established, giving franchisees ten votes and the company
three when deciding on budgets and campaigns. In 1969, KFC hired its first
national advertising agency, Leo Burnett.[21] A notable Burnett campaign in
1972 was the "Get a bucket of chicken, have a barrel of fun" jingle,
performed by Barry Manilow.[21] By 1976 KFC was one of the largest advertisers
in the US.[183]
Opinion
Sa Aking Opinion, Marami akong natuntunan sa paggawa ng blog kong itong nalaman ko kung sino ang may ari ng Kentucky Fried Chicken Or Also Known as KFC. At natutunan ko na hindi din naging madali sa kanya ang mga pagsubok na kinaharap niya sa pagpapatayo nito. At sa tingin sa paggawa kong ito nalaman ko kung gaano sya kagaling sa pagluluto at kung paano sya nagsimula sa paghahawak ng business na kahit nagsimula sya sa maliit na negosyo masasabing napakagaling nya at saaking pagsusuri umabot itong 20,000 mahigit globally ang kfc na pinatayo niya .
